I am fascinated by the social networking phenomenon, I have to say. I am a person who grew up without a computer (oh no, I’m dating myself!) but early in my adulthood, I was one of the first people I know who raced to buy one and never had any fear of it as many of my friends did. When the Internet came along…look out! I was living in Europe at the time and just being able to send an email (FREE!!!) was unbelievable because at that time overseas phone calls were over a dollar per minute. Fortunately for me my mom was also very excited about computers so she could receive my messages. After all, what’s the fun of writing emails and not having anyone to send them to? Sort of like being the only guy in town with a telephone (which actually happened, but that’s another story!)
Anyway, I have recently been exploring the world of social networking and although it’s still something of a mystery to me I can see the potential, not so much as a way to connect personally (for me, the telephone or in person will always be best), but as a way to connect with others professionally. There is an undeniable personal quality to sites like Twitter though, because there will always be the occasional rant or invitation to look at new shoes (what can I say? Business woman or not, I’m still a girly-girl and love shoes!) but that personal touch strengthens bonds between collegues as well as reaches out to potential clients, business partners and just fellow travelers in general.
I don’t know what this means for the bottom line in my business but at the very least, I’m learning a lot and making some new online friends. Check out my twitter page and let me know what you think! http://twitter.com/fritzpromusic